e5

Action Plan

Well, each week this month has technically been your action plan, but this week is about analyzing the fruits of your labour to see what works and what doesn’t; constantly monitoring this is basically your compass and guide as to revising and refining as needed.  Now that you’ve developed your brand aesthetic, ethos, purpose and …

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Storytelling and Aesthetic

Here we get to the meat and potatoes of brand building. Brand development has everything to do with storytelling and storytelling is a fine art. When it seems effortless? That is the result of a lot of effort. Human culture is based on stories. Our lives are formed by stories that are passed down to …

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Who Are You?

Last week’s lesson was a doozy and I don’t expect you to “finish” any of these lessons within a week – they are exercises to work on continually. This week the load is much lighter as I expect you’re still integrating much of last week’s work, if not the whole course so far! Therefore this …

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Do Your Homework

I’m not gonna lie: month five is a doozy. Brand development and finding your niche…these things can make a business if done well, break it if not. Brand development is more than a skill, it’s an art. Your brand or your company’s brand is the equivalent of your company’s mission statement: it lets the world …

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