e5

Well, each week this month has technically been your action plan, but this week is about analyzing the fruits of your labour to see what works and what doesn’t; constantly monitoring this is basically your compass and guide as to revising and refining as needed.  Now that you’ve developed your brand aesthetic, ethos, purpose and …

Action Plan Read More »

Here we get to the meat and potatoes of brand building. Brand development has everything to do with storytelling and storytelling is a fine art. When it seems effortless? That is the result of a lot of effort. Human culture is based on stories. Our lives are formed by stories that are passed down to …

Storytelling and Aesthetic Read More »

Last week’s lesson was a doozy and I don’t expect you to “finish” any of these lessons within a week – they are exercises to work on continually. This week the load is much lighter as I expect you’re still integrating much of last week’s work, if not the whole course so far! Therefore this …

Who Are You? Read More »

I’m not gonna lie: month five is a doozy. Brand development and finding your niche…these things can make a business if done well, break it if not. Brand development is more than a skill, it’s an art. Your brand or your company’s brand is the equivalent of your company’s mission statement: it lets the world …

Do Your Homework Read More »