Module 3

Use Social Media to Build Your Personal Brand Social media is an exceptionally powerful tool for establishing your personal brand and helping you stand out in your industry. It’s a fundamental communication channel for businesses and their customers, but also for people who want to connect with other people. In this module, you’ll learn how …

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Manage Your Personal Brand Online and Offline When you have a personal brand, you’re putting yourself out there for the world to see. You can’t hide behind a business brand, and that means you run the risk of attracting negative feedback and, in effect, being ‘disliked’ by people who don’t even know you. This isn’t …

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Leverage Your Personal Brand through Your Network You already have a network of personal and professional connections, both online and offline. You need to nurture these connections, as you never know what opportunities may develop from them. In this module, you’ll discover ways to grow and leverage your network for the benefit of your personal …

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Review and Refine In this final module, you’ll bring everything you’ve done in the course together to form a powerful branding blueprint you can use from now on. You’ll also have the opportunity to review the course and plan future action. Create Your Personal Brand Blueprint Summarize the work you’ve done in the course by …

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