Module

Craft Your Personal Brand Message Your personal brand needs to emphasize what makes you different. After all, it’s easier to be different from your market than better. But you need to be able to communicate this uniqueness in a concise way that also conveys the value you offer. In this module, you’ll craft your personal …

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Define Your Personal Values Your personal brand conveys who you are as a person. Your uniqueness as a human being will make you stand out from other people in your field. However, not everyone is aware of what makes them unique, so in this module you will be clarifying your qualities and values and taking …

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Clarify Your Vision for Your Personal Brand When you create a business, you start by defining a vision statement. Similarly, when you create a personal brand, you begin by clarifying your personal vision. Being clear about your vision means you know the path you’re following, which makes it easier to set goals to reach your …

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Why Do You Need a Personal Brand? Branding builds trust and credibility with your audience, which is critical to any business’s success. Having a personal brand takes this a step further, as it offers you the chance to showcase your unique value. In this first module, you’ll review the importance of branding and evaluate where …

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