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The Personal Brand Academy
When you think about memorable brands, companies like Nike, Apple, and Target come to mind. But building a brand isn’t just for billion-dollar companies. Any business today needs to be thinking about how it represents itself to the world. If you are your business, this is even truer.
Elon Musk, for example, has more Twitter followers than 3 of his companies (Tesla, SpaceX, and SolarCity) combined. The same is true of Richard Branson (Virgin), Arianna Huffington (Thrive Global), Gary
Vaynerchuck (VaynerMedia), and countless other highly successful entrepreneurs. They all have strong personal brands that they leverage to increase exposure and attract more customers for their companies.
Your personal brand is what makes you stand out. It defines who you are and what you do, and sets you apart from others in your field. It showcases your unique value and how you can help customers. It’s the reason they buy from you and not from someone else.
What people say about you and your products or services, to your face and behind your back, is part of your brand. How you dress and behave with others is part of your brand. Your online presence, including your social media profiles, is a big part of your brand. What you do online will not go unnoticed, and in business, you want to make sure you’re being noticed for the right things.
Fortunately, you can manage your personal brand to promote the image and the message you want to get across. You can shape your personal brand to make the right impression on everyone who comes across your name. But it’s up to you to take responsibility for the creation and monitoring of your brand. This doesn’t happen without some effort. You will have to devote time and energy to successfully building your brand.
If all this sounds overwhelming, then this course will simplify the process for you. It focuses primarily on developing a personal brand that helps you attract new business opportunities (customers, clients, business partners, etc.), by showing you how to build a successful brand to help you spread your message to a much wider audience.
You’ll discover tools and resources to help you with the personal branding process and managing your reputation. You’ll find everything you need to build and sustain your brand identity. This course is your blueprint for creating a brand that suits you, and that conveys the trustworthiness and dependability your audience is looking for.
This course is broken down into 12 modules to take you step-by-step through the process of building your personal brand.
The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.
As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each.
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“The course has honestly changed my life! My business has taken off from this course, and I now realize my niche and capabilities, where I didn’t so fully before! THANK YOU!”
“Emily motivated me to become successful and to become an entrepreneur myself. She is not only an inspiring entrepreneur but also a beautiful soul who is a great speaker and listener.”
“Emily motivated me to become successful and to become an entrepreneur myself. She is not only an inspiring entrepreneur but also a beautiful soul who is a great speaker and listener.”